Vodafone withdraws intentions for new pricing scheme

Phone carrier Vodafone has withdrawn its plans to restructure how it charges users for internet access.

The scheme was going to see customers pay in blocks of one megabyte, so if a user went online and consumed only a few hundred kilobytes, they would still be charged for the full megabyte.

It should be worth noting that there are 1,024 kilobytes in a megabyte.

The changes would also have taken away the unlimited access to Facebook, YouTube and other social media sites.

In a statement, Vodafone director of customer care Cormac Hodgkinson let the public know of the company's intention to alter its pricing policy.

He said: "We have decided to not only reverse our decision to introduce per megabyte charging, we'll also be dropping the existing rate to one kilobyte for all our prepaid customers.

"We are committed to listening, being transparent and providing our customers a worry-free experience. Our decision follows feedback from Vodafone pre-paid customers, who expressed concern about per megabyte pricing."

Mr Hodgkinson continued by saying he recognises that the industry suffers from complicated pricing systems and Vodafone is looking at how to simplify its pricing plans.

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Posted by Eve Gillespie