Telstra reports 22.9% rise in profits

It seems that many businesses may have switched to Telstra in search of the best mobile plan, as the telecom company reveals its profits for the six months to December 31.

During the period, its profits were up 22.9 per cent, which is less than the company had expected.

Net profit stood at $1.47 billion compared with $1.19 billion in the same period of the previous year.

Telstra chief executive David Thodey said that 2011 marked one of the company's most positive years in terms of customer growth.

"Our strategy is unchanged. We will continue to focus on improving customer satisfaction, growing customer numbers, simplifying the business and taking advantage of new growth opportunities," he commented.

So far in 2012, this momentum has continued, with the firm declaring a first half dividend of 14 cents per share - the same as in the corresponding period of 2011.

Earlier this month, Telstra acknowledged a rise in online marketing among small and medium-sized businesses, while customer satisfaction levels have also increased.

Figures show that 93 per cent of businesses have a website, with 70 per cent of them using the portals as their second-most popular marketing channel.

Posted by Eve Gillespie