Australians shun home phones in favour of best mobile plan
There has been a rise in the number of people looking for the best mobile plan, as opposed to signing up for a home phone deal, a poll reveals.
In the year ending September 2011, the Roy Morgan Mobile Phone Monitor found that 41 per cent of mobile phone users between the ages of 20 and 29 do not own a landline.
Andrew Braun, industry director for mobile, internet and technology at Roy Morgan Research, noted that this marks a threefold increase on figures from six years ago.
"With the increasing trend of people without a home telephone connection, it will be interesting to see how Telstra and Optus, the two largest providers of home telephone service react," commented Mr Braun.
He also suggested that it will be interesting to see how mobile providers target the group that is moving away from having a home phone connection and instead using their handset for everyday calls.
In the 20 to 29 age group, 25 per cent of mobile users do not own a home phone, compared to 12 per cent of those between 40 and 49 years of age.
People over the age of 60 are the most likely to still have a landline, as only five per cent solely relied on their mobile phone.
Roy Morgan Research recently concluded that customer satisfaction levels are largely stable among mobile phone users.
Posted by Eve Gillespie